SEMS, Il Mestiere dei Motori
Called 'Il mestiere dei motori', SEMS was the first search engine marketing company in Italy. Based in Milan, they requested our services to redesign their corporate identity.
Called 'Il mestiere dei motori', SEMS was the first search engine marketing company in Italy. Based in Milan, they requested our services to redesign their corporate identity.
Country: Italy.
Services: Graphic Identity.
Services: Graphic Identity.
The idea for the logo was based on the shape of binoculars, because the nature of the services of SEMS. This concept was formally developed through the use of parenthesis.
Main concept for advertisements for newspapers and magazines, in the right an ad for a full page of an Italian magazine.
Variants of the main design for use in newspapers and magazines.
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